How to Create a Product Video in 10 Minutes with Stella

Your competitors are shipping 10 product videos a week. You're still waiting on that freelancer's "final" revision from three weeks ago. This guide shows you how to create the same video in one sitting.

The Problem: Video Production is Broken

Traditional video production follows the same painful cycle:

1. Brief a creator → 2 days
2. Wait for first draft → 5–7 days
3. Request revisions → 3–4 days
4. Get final delivery → 2–3 days
5. Realize it doesn't match your brand → repeat

Total time: 2–4 weeks per video
Total cost: $5,000–15,000 per video

Step 1: Start a New Project (30 seconds)

From your Stella dashboard, click Create New Project and give it a name like "Spring Collection Launch."

You'll land in the editor with a blank timeline. Don't panic — this won't look blank for long.

Step 2: Set Your Canvas Size (10 seconds)

Before adding anything, set your video dimensions. Click the canvas size selector and choose your target platform:

Step 3: Tell Stella What You Want (60 seconds)

Here's where Stella gets interesting. Instead of manually dragging clips around, you just describe what you want.

Open the AI chat panel and type:

Stella analyzes your request and responds with a plan showing the video track, audio track, and text overlays. Click Approve and watch Stella build your timeline.

Step 4: Generate Missing Assets (2–3 minutes)

You probably don't have a lifestyle shot of someone holding your mug. Stella can generate it.

The image generation understands product photography. Instead of generic AI slop, you get images that actually look like they belong in your video:

This also works for voiceovers and music:

• "Add a warm, friendly voiceover that says: Premium ceramics, crafted for your morning ritual."
• "Generate calm acoustic background music, 15 seconds, no vocals"

Step 5: Fine-tune the Timeline (2–3 minutes)

Stella's first draft is usually 80% there. Now you make it yours.

Step 6: Preview and Export (1 minute)

Hit the Play button to watch your video in real-time.

If something's off, tell Stella:

• "Make the logo appear 0.5 seconds earlier"
• "The music is too loud during the voiceover"
• "Add a fade transition between the first and second clip"

When you're happy, click Export. Choose your quality level and download.

The 10-minute breakdown

Real example: Before and after

Here's an actual product video created with Stella in under 10 minutes:

The brief: "15-second video for a leather wallet, masculine, premium feel, for Instagram Reels"

The result:

• Opening macro shot of leather texture (AI-generated)
• Lifestyle shot of wallet in back pocket (AI-generated)
• Product features as text overlays (auto-generated)
• Background music (AI-generated, subtle electronic)
• Logo reveal with animation

Common Questions

"What if Stella doesn't understand my request?"

Stella asks clarifying questions. If you say "make a video," it'll ask what kind, how long, what style. The more specific you are upfront, the better the first draft.

"Can I upload my own footage?"

Yes. Drag and drop video files, images, or audio directly into Stella. The AI works with your assets alongside generated content.

"What about brand consistency?"

Connect your website or Shopify store. Stella extracts your brand colors, fonts, and visual style, then applies them automatically to text and graphics.

"How do I make multiple versions for A/B testing?"

Tell Stella: "Create 3 variations of this video with different opening hooks." You'll get three versions to test in minutes, not weeks.

Start creating

Your first video is free. No credit card required.

Have questions? Join our Discord community or request a demo.